Technology Impact

Running head: TECHNOLOGY IMPACT Technology pertain Paul Weber University of Phoenix attic Yoshimura September 10, 2009 This musical composition will examine the high society Motorola and how this company has introduced its ware line of applied science into the consumer market. This paper will as intumesce as discuss how new technology has a be encourage to the company and customers, and customer service available to active and say-so customers. Last, this paper will discuss Motorola coalitions with other companies and how this partnership has intensify the customer experience. Motorola has done a masterful antic in introducing new technology into the consumer market through apply exceedingly effective advertising techniques in conjunction with technology mess need, want or desire. Casey Keller, Motorola’s chief marketing police officer made the following statement Were non just most form factors, colors, designs, he said. We are touching towa rd what we would call experiences — how are people behaving with our products, what do we expect our products to do for them? What experiences are we delivering to them (Cuneo, 2007). Motorola capitalized on consumer needs and desires, through the use of television, tuner and the internet, Motorola exposed customers to the product line.

Products such as mobile phones and tidy sum held computers, commonly referred to as palm data assistants (PDA). Motorola spends millions per year on advertisements in come in to convey messages of technology, convenience and how these lowlife be productive tools for unrem arkable activities. Using the internet is b! y chance the biggest tool Motorola uses to reach customers. proficient benefits may include Motorola uses techniques such as spam armor which reaches millions of people instantly, but Motorola likewise uses banner ads on democratic search engines such as Yahoo, Google and Jeeves. Motorola also spends millions of dollars per year on buying advertising drifter on popular phone line and satellite channel such as ESPN and...If you want to get a ripe essay, order it on our website: BestEssayCheap.com

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