Southwestern Publishing COmpany

A History of Success Since 1855 History The Southwestern Company, primed(p) in Nashville, Tennessee, has been in blood pull out since 1855. In 1868, the high fri remaindership began helping disciples finance their school expenses and organized a uncouth sales force to convey books. Southwestern markets family-oriented educational reference book books through a sales force of nearly 4,000 students individually summer, representing approximately 400 colleges and universities from the fall in States, Canada, and Europe. The Southwestern sales force sells books to families in their homes (door-to-door) during their summer break. The sales force are independent contractors and have the opportunity to hold out their drive business by purchasing products from Southwestern at wholesale and selling them to customers at retail. The Southwestern Company success widey withstand the disruption of two world wars and the Great Depression. At the end of World War II, a grou p of youngish men, who had themselves been student salesman, returned and joined in rebuilding the company, surrounding it with their own energy, creativity, and commitment to the companys basic principles of hard work, superior service, and building reference in young people. A leader in Nashvilles well-fixed business community, The Southwestern Company has been locally owned and controlled for close its correct history. From 1969 to 1982, Southwestern was part of the prestigious Times reflect communication theory group.

After that period, the management and employees showed their confidence in the company a nd its succeeding(a) in the Nashville commu! nity by repurchasing its blood line from Times Mirror and returning control to local hands. Today, they are proud to build on the foundation of their current 2,000 soulfulness sales force from around the world. Southwestern is a verbalized leader in the direct sales industry. Introduction A sales force is one of the most important elements of a companys success. Not only are sales the most invaluable component of the marketing mix... If you want to get a effective essay, order it on our website: BestEssayCheap.com

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